Social media influencers have skyrocketed to unprecedented levels of fame. They have achieved immense power over global audiences. Thanks to social media platforms that have elevated thousands of individuals around the globe to reach millions of people. These modern-day celebrities are not only trendsetters of fashion, beauty, tech, and lifestyle but also key drivers in […]
In this digital world, social media has become a primary source of communication. Around five billion people use different social media platforms daily. With the passage of time, these platforms, considered to be a source of entertainment in one’s life, have become powerful sources of marketing campaigns. According to a study 76% of local businesses […]
Not long ago, businesses had limited opportunities to engage with their targeted audience. They used to rely heavily on traditional marketing strategies to reach the local customer base. However, with the astonishing rise of social media in the last decade, the marketing landscape has completely changed. Platforms once considered only for entertainment have now transformed […]
